Lynn Caldwell

As the chief sales officer for Banyan Technology, Lynn is in charge of the company’s growth strategy. She has developed short- and long-term revenue-building goals for the company and has the plan in place to ensure Banyan hits each metric and projection. In addition to determining strategy, Lynn oversees the entire sales team, providing guidance and direction so that each team member is able to achieve their individual goals and metrics. She also manages all of the company’s sales functions, including contract negotiations, communications, presentations, customer and employee onboarding, and works directly with the marketing team to ensure all company communications are in line with Banyan’s revenue and growth goals.

With more than 30 years in transportation, supply chain and logistics, Lynn is well-versed in all facets of the industry, especially in sales management, operations, freight, software implementation as well as building relationships with 3PLs, shippers and carriers. Lynn understands how to drive profit and excels at building and developing strong client partnerships for long-term growth.  

Lynn earned her bachelor’s degree in business from Lindenwood University while working her way up the corporate ladder and raising two children (who are now both successful adults) on her own. She credits her resolve, drive, perseverance, management skills and ability to effectively multitask to her experience working full-time as a single mother and student.