Banyan Technology’s Intelligent Pricing™ feature is the first true dynamic pricing for the freight industry.
Unlocking practical, win-win solutions for both carriers and shippers, the tool enhances the functionality of Banyan’s premier data hub, Live Connections—enabling carriers to offer client- and contract-specific pricing incentives on top of the discounts that are already contracted to shippers or 3PLs through an API-powered dispatch system.
These Live Lane Specials™ are then automated to appear directly within a shipper’s workflow as they’re making routing decisions.
How It Works
Banyan’s Intelligent Pricing™ tool makes automating pricing adjustments simple for carriers.
Simply use our existing rules within their Intelligent Pricing™ dashboard, or build your own custom rules, to define a targeted segment of the market by geography, shipment attributes, clients and even customer behaviors. Then choose the amount of the incentives and the timing duration.
You can define multifaceted rules and schedule Live Lane Specials™ to run for predetermined times, or simply turn on and off as needed.
Pricing in Your Control
Ultimately, with Intelligent Pricing™, you’re in control.
Banyan has built in the ability to not only set custom discounts but custcaps within the system.
Live Lane Specials™ can be offered by:
- Flat fee discount
- % Adjustment
- Shipment quantity
- Cubic capacity
As for capping Live Lane Specials™, you can create limits based on the number of rules reached or dollar amount reached. You can also prevent lane discounts from showing to any shippers awarded that lane within a recent time period.
Regardless of your method of applying or restricting lane specials, carriers using Intelligent Pricing retain full control over the final rate despite the automated nature of the tool.
Gain a Competitive Edge with Win-Win Dynamic Pricing
Secure more of the freight types you want by offering shippers competitive Live Lane Specials™ through Banyan’s dynamic pricing tool — and less of those shipments that aren’t optimal for your business.